ABOUT US
Who
We
Are
At Effie’s, we are more than just a bridal store; we are your dedicated partner in creating the wedding of your dreams. Our commitment to you is driven by our passion for making your special day truly magical. We believe in the power of love, and it is our mission to help you celebrate that love in style.
We are committed to providing you with an unparalleled bridal experience, where every detail matters. From the moment you step through our doors, our team is dedicated to guiding you through our vast selection of gowns and accessories, ensuring you find the perfect dress that reflects your unique style and personality.
We understand the importance of your budget, and we are committed to providing a wide range of options to suit every budget without compromising on quality. Our experienced consultants are here to offer personalized guidance and expert advice as you embark on this beautiful journey.
At Effie’s, we hold inclusivity at the core of our values. We believe that love knows no boundaries and that everyone deserves to feel celebrated, cherished, and beautiful on their special day. Our commitment extends to every individual, irrespective of shape, gender, race, or background.
Your wedding day is one of the most significant moments of your life, and we are dedicated to making it unforgettable. We can't wait to be a part of your bridal journey!
Chief Happiness Officer
Meet Lakken, our Chief Happiness Officer! Lakken, the golden retriever extraordinaire, is here to ensure your visit to Effie's Bridal Trunk is filled with tail wags and smiles. With a nose for fashion and a heart of gold, Lakken's specialty is providing unconditional love and cuddles to our brides-to-be. So, come on in, say hi to Lakken, and let's embark on this tail-wagging journey to finding your dream dress together!
ABOUT US
Our
Story
Elegant. Sophisticated. Fashionable. Welcoming.
Effie’s Bridal, established in 2014 by Burnsville native Paula Coulter, is the culmination of a lifelong dream. Paula shared, 'Owning a bridal store had always been a dream I wanted to pursue. As is often the case, I found myself in a career that brought happiness but left my soul wanting more.' However, life took an unexpected turn when Paula was among the many severely injured in the tragic 35W bridge collapse in Minneapolis. This life-altering experience reshaped her perspective, guiding her towards a new path that led to Effie’s.
In 2022, Reanna Piper took over ownership of Effie’s Bridal. Beginning as a consultant in 2016 under Paula's guidance, Reanna developed a profound passion for the bridal industry. When Paula retired to spend more time with her family, an opportunity arose for new ownership at Effie’s and Reanna was the perfect match. Reanna and the entire Effie’s staff are deeply committed to celebrating the diverse spectrum of all brides, ensuring that each feels genuinely welcomed and celebrated regardless of background or identity. Reanna aims to ensure that her oversight of the store reflects this principle, creating an environment where every bride feels honored and cherished.
10,000
Effie's Brides
1,000
Gowns in Stock
10
Dressing Rooms