Bridal Collections

*Gowns ranging from $1,500-$5,000*
A bride wearing an Abella wedding dress

Abella

Grounded in European design and inspired by balletic, ethereal silhouettes, the Abella Bridal collection is an elegant and unique addition to the Allure Bridals brand family.

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Allure Couture wedding dress

Allure Couture

Allure Couture features incredibly lush fabrics. Beaded lace, English net, gilded lace and rich satin compose gowns that are nothing but glamorous.

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Allure Romance wedding dress

Allure Romance

Dreamy and feminine. The Allure Romance Collection focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add exotic flair to bridal looks throughout the collection.

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Madison James wedding dress

Madison James

The Madison James collection blurs the lines between modern and vintage, appealing to a sense of whimsy and romance.

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Beautiful by Enzoani wedding dress

Beautiful by Enzoani

Bringing avant garde inspiration to a timeless design esthetic is what the Beautiful line is based around. Enzoani’s Beautiful line is constantly evolving and producing gowns that fit perfectly, utilize the latest and most premium materials available, and will make each bride feel more beautiful.

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Blue by Enzoani wedding dress

Blue by Enzoani

Each wedding dress produced by Enzoani across several collections and hundreds of styles is custom designed and custom made. The dresses are hand-beaded, and most dresses require several hundred hours to create. Enzoani sources the highest grade fabrics and Swarovski crystals, and employ the most experienced bridal construction experts.

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Lis Simon wedding dress

Lis Simon

Lis Simon creates collections that are geared towards the stylish, sophisticated and independent bride. Mixing tradition and current trending features are what makes Lis Simon a staple in the bridal industry. The bride brings the dress to life! Effie’s Bridal is exclusive and the only boutique in Minnesota to carry this Canadian based collection.

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Mikaella wedding dress

MIKAELLA by Paloma Blanca

MIKAELLA’s flattering and inspiring designs have garnered a number of prestigious bridal industry awards. With a renowned reputation for designing and producing high quality wedding gowns with impeccable attention to detail, styling, fit and best-in-class service to brides and retailers, MIKAELLA has generated worldwide acclaim and respect within the bridal industry.

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Paloma Blanca wedding dress

Paloma Blanca

The gowns are magnificently crafted from the highest quality fabrics and stunningly accented with beautiful hand detailing and embroidery. Paloma Blanca bridal gowns offer the look, the feel, the elegance and the classic sophistication of high fashion couture gowns at an attractive price.

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Willowby wedding dress

Willowby

Dewdrops & Daydreams. Showers of shimmering stones and shorelines of beads are just a few of the extras that make these gowns so otherworldly.

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wtoo by Watters wedding dress

WTOO

Instant Attraction. You’ll know it when you see it – THE dress you’ve always wanted to commit yourself to, body and soul.

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Watters wedding dress

Watters

Warm Vibes. There’s nothing more enchanting than wrapping yourself in hues of sand and ivory under a sunset sky.

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Real Effie's Brides

I was impressed by the patience and kindness of all the staff members ... I would highly recommend wedding dress shopping at Effie's!
This shop has wonderful service, selection, and ambiance. It was definitely worth the drive through rush hour to get there from the Twin Cities. ?
Andrew and his team spent countless hours, over multiple different visits helping me find my perfect dress. He coordinated with the designers and they are making a custom dress for me!
I had such a wonderful experience at Effies! They made me feel like a princess. I recommend making your only appointment here!! They take care of you and make you feel so special!
My consultant was incredibly supportive in guiding me to follow my heart as I was deciding between my final two dresses. He made it feel like I was shopping with a friend who just happened to know a ton about bridal fashion. I said yes!
I walked out of there with my perfect dress and the rest of the day I was just beaming. I will always remember my experience finding my dress! I highly recommend this bridal shop!
They TRULY listen to you and what you see yourself in and help you navigate the bridal dresses! Their sales staff and management are all knowledgeable and so kind! This will be your first and only stop. It was for me!

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